So...I am hectically in love with music - my Facebook page pretty much says it all. I have grown from my days of bubblegum pop and now give me old school rock&roll, 1930's and 1940's jazz and I am in my happy place.
Music as we know it has evolved tremendously - artists are becoming insanely creative in their design and delivery and to top it all off they are becoming younger and younger. YOUTUBE has provided this awesome platform to express oneself and we see people from around the world boldly stepping out and expressing themselves and some of them get noticed and find themselves on the road to fame and fortune: http://mashable.com/2011/01/23/found-fame-youtube/#nzh2UygPwDU (this is such a cool link!)
Converse has also come to the party with Grammy Camp - I love this initiative! Music in Schools is on the decline. We live in an era of information technology where creativity either conforms or accepts it's "outcast" status. But any true creative knows that there is no master plan to how and why we create - which infrastructures or tools we use to create or which platforms (like YOUTUBE) we use to get it out there and make ourselves heard.
Grammy Camp is breaking the rules - going into Schools and making it count. What makes this such a great initiative - this not only looks at the glitz and glamor side of the industry but looks at a lot of the background not-so-glamorous side of things. This includes song writing, writing melodies, voice, sound set-up (I LOVE THIS)! I am absolutely pro this initiative and young people can benefit from the experience.
We live in this instant world - where we expect to just "add water and stir." I think that this is such an eye opener as it reveals that all good things take work and HUGE amounts of it.
I am from South Africa and I can honestly say I wish we had more initiatives like this. It's good to know that there are people out there who do this for the love of art.
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